100 years ago, on 14th March, Deere & Company entered the tractor business with a $2.25 million acquisition of the Waterloo Gasoline Engine Company in Iowa in 1918.
This was a much debated and controversial investment at the time, as many critics did not believe in the future of tractors and continued to rely on the use of traditional horse power. Nobody expected that the tractor business would develop into the key foundation of the company’s growth.
Today John Deere is the world’s leading manufacturer of agricultural tractors, and the company produces ‘intelligent’ tractors in 12 factories worldwide.
Today, the tractor is no longer just for pulling implements – instead, agricultural tractors, machines and implements can be effectively connected. For example, tractor implement automation enables a baler to ‘talk’ to the tractor for automatic adjustment of functions such as forward speed, depending on the workload.
The story of John Deere’s 100 years of success and innovation, from the Waterloo Boy to today’s ‘intelligent’ tractor, is being celebrated at the company’s worldwide tractor factories. Employees, their families and other guests have been invited to look behind the scenes of John Deere tractor production, and the Mannheim factory is holding a tractor parade through the city.
The John Deere Forum in Mannheim is featuring a display of vintage and classic tractors that have strongly influenced the company’s history, including an original Waterloo Boy, while the Forum’s shop is offering a variety of fan merchandise, such as a special edition 9RX tractor model, caps, shirts and mugs.
Tractors ordered by customers this year will also carry a 100 years anniversary badge, and in addition dealers will have a range of special offers at favourable prices.
The 100 Years of John Deere Tractors anniversary activities can be followed on www.deere.com, Facebook and YouTube.
News Source: John Deere Press Release